Arts & Culture  News

Creative ideas call-out for Merchants Way

Merchants Way Artist walking dog_1280px

Published on
January 27, 2022


Merchants Way is that colourful new walking route that runs through New Covent Garden Market between the new Tube station at Nine Elms, Arch 42 and Ponton Road.

VINCI St. Modwen is now inviting local businesses, groups, organisations or anyone with a good idea to submit expressions of interest to use one or more of the alcoves in Merchants Way.

The colourful route links the recently-opened Northern line Tube station and Pascal Street to Arch 42, a new pedestrian route under the railway line which connects with the US Embassy, Nine Elms Lane and the riverside. 

The installation, designed by artist and illustrator Anna Nicolò and curated by creativethinking, celebrates the famous ‘Buyer’s Walk’ in the Fruit and Vegetable Market, the rich heritage and architecture of the original market in Covent Garden, and looks to the future of VINCI St. Modwen’s regeneration of the site. It celebrates its history and shared heritage of the market and its traders – but also of the evolution of the site as a place to work, invent, eat, and live.

The vibrant pathway contains three alcoves across its 150 metre length. The spaces were designed to test new ideas and speak directly to consumers, providing spaces for local community groups, charities, businesses as well as seasonal activities. 

The first alcove occupiers are Little Livewire with their coffee van brightening up commuters’ mornings along Merchants Way. From Monday to Thursday 7.30am-12noon, Little Livewire offers a menu designed to refresh and invigorate, with artisan coffees, speciality teas, wellbeing shakes and delicious snacks.

Coffee on the go: Little Livewire at New Covent Garden Market

To be considered for the 2022 calendar of activity on Merchants Way, express your interest by filling in the form and returning to

As this is a rolling programme there is no deadline but applicants are encouraged to apply as soon as possible.

Arch 42 with train and rainbow crossing

A rainbow crossing where Merchants’ Way meets Arch 42 during the Line of Light festival.

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