March 9, 2020
VINCI St. Modwen has opened the competition for artist proposals to design the second edition of Vitrine on the building facade of New Covent Garden Market on Nine Elms Lane.
The paid commission will fill a 20m-long public art space along the road which is used by 25,000 vehicles every day.
A collaboration between VINCI St. Modwen, Art Night and Covent Garden Market Authority, Vitrine is London’s freshest art commission celebrating London’s oldest market. The aim is to lift the lid on New Covent Garden Market to explore the colossal pick of produce that you find there every day.
Artist Eyal Granit’s new work titled ‘Still Life Citrus’ (2019) is currently on display until October 2020. The previous artwork was Anna Skladmann’s site-specific installation called Ghost In The Machine which was part of Art Night 2018 in Nine Elms.
VINCI St. Modwen are looking for artwork proposals that celebrate the themes of fruit, vegetables, flowers and/or plants. The artwork should serve to build a closer relationship between the market and Londoners by putting the spotlight on the wonderful produce that makes the market so renowned.
The commission can feature photography, painting, text work or any other two-dimensional medium. The artwork will be replicated onto perforated vinyl sheeting and affixed to the frontage of the market on Nine Elms Lane. The Vitrine dimensions are 20,610mm x 4,800mm.
The building façade has a 20m x 5m Vitrine that is now an established public art space. The Vitrine sees over 9 million vehicles pass by each year – and thousands of people walking by too. This is a vast art canvas with an enormous public audience!
Entries are now open to artists of all ages and stages in their careers. The final date to submit entries is 6pm on Wednesday 3 June 2020.
Read the full guidance and entry form on New Covent Garden Market website
New Covent Garden Market is the UK’s largest fresh produce market. Its community of traders keep a discerning London fed and flowered by supplying the capital’s chefs and florists with wonderful fruit, veg, flowers and plants.
The Flower Market sits directly on Nine Elms Lane opposite the famed Battersea Power Station.
As major suppliers, the market’s responsibility to London is to bring the most delicious, beautiful, local and seasonal, obscure and hard-to-find fruit, veg and flowers that are grown in the UK and across the world.
It’s also London’s original and finest fresh food and flower market, dating all the way back to Medieval times when it first began on its original site where Covent Garden now stands in central London.