March 23, 2018
Battersea Power Station Development Company is today launching London’s newest retail and leisure destination that will house the best and brightest collection of British and international brands in one of the world’s most iconic buildings.
Millions of people will visit the Power Station once it reopens and is brought back to life in 2020. They will be able to take advantage of the wide range of shops planned as well as a food hall that will provide local visitors, residents, tourists, shoppers and workers with a huge variety of places to eat, drink, engage and interact.
The two turbine halls will house the vast array of carefully curated brands from around the world in just over a hundred units.
Turbine Hall A, which was built in the 1930s and evokes the lavish Art Deco glamour of its era, will be home to the Premium Collection, brands that portray elegance, sophistication and timeless style while Turbine Hall B, completed in the 1950s, has a sparer aesthetic and will bring together contemporary brands providing an eclectic mix of younger, faster and more diverse names.
Apple, one of the most famous brands in the world, has already pre-let 500,000 sq ft of offices within the building.
When completed, Battersea Power Station will be the third largest retail destination in Central London, comparable in scope to Oxford Street and just as centrally located. Getting to the area could not be easier. MBNA Thames Clippers delivers you to the door of the Power Station while the Northern Line is being extended to give the site its own Northern Line tube station.
The Power Station will not just be visited by those looking to do their shopping, but by the millions of people who will be visiting Circus West Village to eat at one of the many fantastic restaurants or bars that have recently opened, take in an event at The Village Hall, enjoy the new park being created or simply have a coffee overlooking The Thames. The area is already becoming one of London’s most exciting new food and drink destinations.
Visitors will also come to see the Power Station itself – it has been a huge attraction on Open House days already – to ride the chimney lift for amazing London views, to see the remarkable A and B Control Rooms and to do business at the Apple offices in the Power Station or the new US Embassy nearby.
Simon Murphy, Deputy CEO and CFO of Battersea Power Station Development Company, said:
“The retail offering here will form a key part of a new London destination we are creating at Battersea Power Station. Locals and those from across Britain and the world will be coming here for all sorts of reasons, including being able to go into one of the world’s most recognisable buildings.
“On behalf of our Malaysian shareholders, we are looking forward to fully opening this iconic building to the public for the first time so that it can be enjoyed for generations to come.”
Sam Cotton, Retail Leasing Director at Battersea Power Station Development Company, said:
“We are creating something very special here that will stand alone in the retail world. We will be giving consumers access to both well-known brands, who will be offering something different to what they have elsewhere, as well as great start-ups from Britain and around the world.
“The response we have already had from businesses has been incredible and as we are handpicking every single retailer, this is going to be a fantastic place for both retailers and consumers. We are scouring the globe, not only for the best retailers but also looking at how we can provide a platform for the wider evolution of retail.”
Helen Carr, F&B Leasing Director at Battersea Power Station Development Company, said:
“Food lovers, chefs and restaurateurs from all over the world have their eyes on the Power Station as it emerges as a new food destination and we are in a great position to attract the best of this home grown talent and global cuisines.
We will have a 35,000 sq ft food hall showcasing innovative dining experiences that combine the best of London’s vibrant food scene, including the latest restaurant start-ups, new concepts, and international cuisines. It will be a place to discover emerging talent, alongside established chefs, and a chance to sample the latest food trends or enjoy old favourites.”
Shirin Elghanayan, Partner at CWM, said:
“I regularly speak to retailers and brands around the world and the anticipation about what is being created at Battersea Power Station is tremendous. This is such a unique offering because of the iconic status of the building and the fact that it will be housing brands offering something new, bold and creative.”